“What’s Your Part?”
UNE’s brand Campaign

“What’s Your Part?” is a cross-channel emotional brand campaign that honors students’ sense of mission and passion regarding the problems of our troubled world. We capture more than two dozen students on a highly stylized “blue world” set. The distinct messaging and visual approaches were specifically conceived to stand out among the uniformity of the higher ed marketing landscape.

The Campaign was entirely conceptualized, developed, designed and produced in-house. It is on-going with new content added every year.

Art Direction / Design: Marine Miller
Creative Strategist / Copywriter: Philip Shelley
Photography: Holly Haywood
Videographer: Dan Lambert
Marketing Director: Sean Fitzpatrick